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Harnessing the Potential of Connected TV (CTV) and Over-the-Top (OTT) Advertising for Maximum Impact.
| Connected TV (CTV) | Over-the-Top (OTT) | |
|---|---|---|
| Definition | Internet-connected TVs enable streaming through various apps or services, expanding content accessibility. | OTT delivers content beyond traditional TV channels, reaching viewers on various devices via apps and streaming services. |
| Devices and Platforms | Internet connected TV |
|
| Advertising Targeting | Demographics, geography, or behavioral data | Personalized and targeted approach as per individual viewers |
| Ad Formats |
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Elevate Your CTV-OTT Strategy with HyperBrainz!
Why Brands need to shift their budget to CTV & OTT advertising
Consumers are willing to see ads on CTV, if they are relevant
Brands believe CTV ads will take
over mobile ads in near future
OTT revenue between
2023 and 2027
Avg time spent by an user.
In digital advertising, precise metrics drive success. At HyperBrainz, we offer tools for deep campaign analysis.
Discover the Power of Brand Affinity in CTV & OTT Advertising. Learn how brands build lasting connections and drive engagement in immersive platforms.
Explore the vast opportunities and benefits that HyperBrainz brings to our valued CTV (Connected TV) and OTT (Over-The-Top) partners. Our avails encompass a range of advantages designed to elevate your advertising and content strategies in the digital media landscape.
Answers to Your Most Common Questions
